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About The Relevancy Group, LLC

Led by tenured industry analyst and marketer David Daniels, The Relevancy Group provides market research and consulting services. We assist with vendor selection and strategies that measure consumer and executive behaviors to optimize the return on marketing investments.  A trusted advisor to leading technology organizations and familiar brands, The Relevancy Group remains dedicated to educating the market on emerging trends and the imperative tactics needed to foster trust with customers to improve an organization's relevance within the broader on and offline connected economy.

The Relevancy Group was founded in January 2010 by David Daniels, who spent the previous decade as part of a team that built JupiterResearch into one of the leading research advisory firms. JupiterResearch defined digital trends and measured Internet usage and was ultimately sold to Forrester Research in 2008.

In addition to consulting to some of the top brands and vendors in the digital marketing economy, The Relevancy Group (TRG) produces dozens of surveys, research reports and webinars each year. TRG team members remain highly sought after public speakers that continue to entertain and enlighten audiences at conferences around the world.

David Daniels - Founder & CEO
follow on Twitter @emaildaniels |
According to Direct Magazine, David Daniels is "one of the most influential experts in email marketing, if not the most influential.

Until January 2010 David served as Vice President and Principal Analyst with Forrester Research. Prior to Forrester's acquisition of JupiterResearch, for nearly 10 years David served as the lead Email Marketing Analyst and ultimately as Vice President and Research Director.  In this role, David ran Jupiter's operations and industry analyst teams, which represented one third of the JupiterResearch business.  David was the first analyst to cover the Email Service Provider sector and coined the phrase "ESP."

David is co-author of the book "Email Marketing An Hour A Day" which has been translated into five languages and continues to be distributed worldwide by Wiley Publishing in a variety of formats.  

A tenured marketer, public speaker, industry analyst and consultant, David has held senior level positions at Apple, Urban Outfitter's Anthropologie, Micro/MacWarehouse (now CDW), Genesis Direct, ProTeam and the earliest 1988 stores on CompuServe, including CDA Computer Sales, which was one of the first online merchants in the 1980's.

In 2013 David created The Marketer Quarterly, LLC, a publishing business and digital magazine that will launch in January 2014.

David's focus on consumer behavior and establishing online trust and security is evident in his Strategic Board Advisor Role on the Online Trust Alliance.  David also sits on the event programming committee for the email experience council's email evolution event.

David is also President and Publisher of The Marketer Quarterly, 'the digital magazine to guide marketers through our connected society.' Previously David wrote a column for ClickZ for ten years (03-13) and contributes to the Weekend Today Show on NBC (download a segment here). David is also a contributing analyst to GigaOM Pro Network.

A father, musician and NFL 'New York Football Giants' fan, David lives on the beautiful New Jersey shore with his family.

Chris Marriott 

Chris Marriott - Vice President of Services & Principal Consultant
Follow on Twitter @csmarriott |
A columnist to iMedia, Chris is an experienced digital marketer with a focus on creating data-driven experiences for customers of leading brands.

A true agency ad-man from they hey day of Ogilvy & Mather, Chris as a tenured executive at Acxiom, ran their worldwide digital agency and email services, beginning with one of the first ESPs; Digital Impact. More recently Chris served as VP of agency services for messaging technology vendor Strongview. He is an expert leader in wrangling and implementing people, process and technology through a service-driven approach to integrate email strategy with other digital channels.

Chris currently serves on the Board of Directors for eDataSource, that collects, analyzes, organizes and archives nearly a billion email marketing messages. Just as with this technology, Chris knows competitive intelligence across channels, industries and activities.  Chris has always been a thought leader, illustrating the "Customer Democracy" well before the "Customer Experience" became hip. Chris is known for helping our clients to guide vendor selection and select their optimal vendor experience in a highly measurable Relevancy Group approach.

Additionally, Chris sits on the Advisory Board for the All About Email conferences.  Chris remains a consultant to a variety of fledging organizations, including AuthorBee, a patent-pending social writing platform and VivaStream, a social platform for conferences and events.

A Dartmouth graduate, father, musician and sports fan, Chris lives in the mid-west and spends time on the east coast each month.

Nicholas Einstein 

Nicholas Einstein - Senior Consultant & Analyst
Follow on Twitter @OtherEinstein |
Nicholas was formerly Vice President of Professional Services at Extole, a Social Marketing platform where he led teams that enabled brands to harness customer advocacy to drive referrals and new customer acquisition.

A Digital Anthropologist, Nicholas has led customer success management, email technology, implementation, and social marketing teams at several organizations. At RealNetworks, Nick managed worldwide email marketing operations and customer relationship management. Subsequently he served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP).

Nicholas knows what we now call Omnichannel marketing and the fabric that connects customers across channels, from the inbox to hashtag. #experience #connected #social #email #technology

Nick received his BA in Anthropology & Sociology from Kenyon College and MBA from the University of Washington. A father, Nick lives in the heart of Silicon Valley but supports the Mets and The New York Football Giants.

Mary Bryant 

Mary Bryant - Research Associate
Follow on Twitter @relevancygroup |
Prior to joining the Relevancy Group, Mary spent the majority of her career in marketing and business development for consumer products and services organizations.  She has worked in diverse environments ranging from Fortune 500 companies such as Coca-Cola USA, to startups (MindSpring Enterprises), educational institutions (Goizueta Business School), and financial services (Financial Institution Consulting Corporation).

Mary holds a BA from Duke University and an MBA from the Goizueta Business School. 

She enjoys skiing and lives in Rockies with her husband and daughter.

The Marketer Quarterly, LLC

The Marketer Quarterly, LLC
Follow on Twitter @TMQ_Magazine |
The Marketer Quarterly, LLC is a separate organization to The Relevancy Group. The Digital Magazine publishes once per quarter and features research, education and stories from marketers in the trenches. Learn more about that team ...

Brian Kelly - Board Advisor, Co-Founder
Follow on Twitter @BrianPKelly |
Prior to joining The Relevancy Group.  Brian served as Vice President of Sales at Forrester Research. Prior to the acquisition of JupiterResearch by Forrester, Brian spent 9 years at JupiterResearch ultimately leading a team of Senior Account Executives as the Vice President of Sales.

A father, cyclist, huge sport fan, Brian lives in the San Francisco bay area with his family.
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