New research from The Relevancy Group is
based on a survey of consumers 13 years and
older. This first of its kind research on
the impact of Facebook Messages and Facebook
Email unveils market shaking implications
about consumer email switching attitudes and
digital communication behaviors. With
over 15 charts, the report covers email
switching behaviors and detailed information
about mobile email adoption. Including
information about consumer attitudes towards
relevancy trends, tactics and market
implications, The over 40 page report
answers these questions:
What is the current state of email use,
including mobile email inbox adoption?
Will consumers adopt a Facebook email
address and which demographics are most
likely to switch?
What are current email address switching
drivers and behaviors?
What are the implications of Facebook
Messages on the online economy,
including Webmail Providers and Email
Marketing Service Providers?
Which strategies and tactics are
necessary for marketers to mitigate
risks and maximize Facebook Messages
How many consumers share email marketing
content on Facebook or Twitter and how
does relevancy play a role in advocacy?