Marketers must invest in
efficient and effective acquisition techniques to
accomplish profitable subscriber list growth.
Co-registration Network Partners (CNPs) provide an
effective remedy to marketersí acquisition
challenges, including subscriber churn. When
implemented correctly, Co-registration Network
Partners can deliver high quality subscribers that
reduce the cost of acquisition and ultimately the
cost per sale. This data-driven white paper provides
the necessary strategies to evaluate co-registration
as an acquisition tactic as well as the imperative
tactics to evaluate and select potential CNPs.