Follow and connect with us 

Follow Us on Twitter

Join Us on Linked-in

Connect with Us on Facebook

Home

Blog

Services Research Services Events About Contact
Creating Email Marketing Effectiveness
with On Premise Solutions
Authored by David Daniels The Relevancy Group, Sponsored by WhatCounts
 

Over the last decade, the Email Marketing Industry has been largely dominated by outsourced or cloud-based Email Marketing Service Providers (ESPs). While these hosted ESP solutions offer robust features for some marketers, the ability to maintain greater control over marketing production and data integration has driven an increasing number of marketers to embrace on-premise solutions. Today, the growing complexity of email marketing requires marketers to leverage multiple data sources and tactics. The need to integrate a growing array of systems has driven The Relevancy Group to explore the potential value that on-premise solutions provide.

This document is based on a Relevancy Group executive survey that was conducted in April and May of 2012. The survey includes responses from 368 marketing and IT executives.

 

Download This Free Research With Registration 

The Value of Usability14 pages, 13 graphics 

Add to Cart
 

Copyright 2010 - 2011 The Relevancy Group, LLC. All Rights Reserved. Privacy Policy Terms of Use Press Policy