Email marketers usually fall into
one of two categories—those without access to
actionable data to help them understand their email
program’s performance, and those who have access to
the data but neither the time or resources to
compile insights that ultimately drive new campaign
strategies and tactics.
This 15-page report from The
Relevancy Group, a leading market research and
digital marketing consultancy, underscores the
importance of using email intelligence data to boost
email campaign revenue, and outlines the steps
marketers need to take to optimize their email
How email marketers are using
data for measurement and analysis?
How competitive intelligence
impacts revenue and program sophistication?
Which measures and tactics
marketers should use to improve their email